Austria is a place of great versatility and that versatility was the heart of our advertising concept. We chose iconic things of different fields to create a visual language of icons which represent science, culture, heritage, etc.
To round up the communication we created the slogan »A for …«. The phrase completes with a number of words starting with the letter A that describe the Austrian identity such as ambitious, accepting or adaptable.
The Corporate Identity was created for a design pitch held by the Austrian agency for international mobility.
My Role
Concept, Corporate Identity
Team
Gwendolyn Maierhofer