Mützenmafia is an ethical fair fashion brand located in Graz, Austria. All products are made regionally by hand in Austria and Slovenia with carefully selected materials.
I was asked to rebrand the fashion label from scratch, starting with redesigning the logo and Corporate Identitiy, to new packaging designs, various print products, as well as a new web shop and fresh social media appearance.
I've been working as a freelance designer for Mützenmafia ever since.
My Role
Art Direction, Rebranding, Packaging Design, Website and Social Media
Photography
Dominic Erschen